The Challenge
Dŵr Cymru are responsible for providing over 1.4 million homes, 3 million people with a 828 million litres of high quality water every day and for taking away, treating and properly disposing of the wastewater. Dŵr Cymru Welsh Water has over 26,500km of water mains and committed to the highest levels of service and quality. Welsh Water tasked us with building an online web portal, which followed their branding guidelines and allowed their customers to purchase paid water saving items, and claim free water saving items too.
Our Approach
We built a framework, which exactly mimicked Welsh Water’s website. We then hand-picked a wide range of excellent water saving items and populated the site with them. Welsh Water then provided us with a postcode database, with this we localised the store to those postcodes, meaning that only customers in the Welsh Water catchment area where able to benefit from the free water saving items available. As well as a wide variety of products, we also populated the site with a vast array of water saving tips.
Key Aspects
- Localisation – The store was restricted to all residents within the Welsh Water catchment area.
- Free and Paid Products – The shop had to have a large array of paid for water saving products, alongside a range of free water saving products which could be claim by their customers.
- Branding – The website had to exactly replicate the look and feel of Welsh Water’s current website.
- Charity – For every paid order on the site 10% of the proceeds would be donated to WaterAid.