CLIENT
Dŵr Cymru Welsh Water
THE RESULTS
4,032Registered customers
8,000+Products dispatched
99%Satisfaction rate
10%Of every paid order donated to WaterAid
THE CONTEXT
Water for 3 million people
Dŵr Cymru Welsh Water supplies more than 1.4 million homes and 3 million people with around 828 million litres of water a day, through more than 26,500 km of water mains.
THE CHALLENGE
A shop that looks and works like Welsh Water
Welsh Water wanted an online portal that followed its brand guidelines and let customers buy water saving products and claim free ones.
The free products needed to go only to customers in its supply area.
our approach
Built to match, limited to the right postcodes
We built a site that matched the look and feel of Welsh Water’s own website, then chose a wide range of water saving products to stock it.
Welsh Water provided a postcode database, which we used to limit the free products to customers in its catchment area. Alongside the products, the site carried a large library of water saving tips.
For every paid order, 10% of the proceeds went to WaterAid.
PROGRAMME AT A GLANCE
The portal at a glance
Client
Service
Products
Access
Branding
Charity
what this proves
Water efficiency online, under the client's brand
4,032 customers registered and more than 8,000 products were dispatched, with a 99% satisfaction rate.
The portal shows Aqualogic can deliver water efficiency online as well as on the doorstep, under the water company’s own brand.
